JCPenney has replaced its Sephora shops with JCPenney Beauty sections. JCPenney's revamped beauty department has become a destination for finding beauty brands TikTokers can't get at other beauty stores. Last summer, the retailer launched KimChi Chic Beauty in more than 600 stores, beauty trade publication Happi reported. JCPenney replaced Sephora shops with JCPenney Beauty. Beauty retailer Ulta hit $2.5 billion in net sales last quarter, an increase of more than 6%.

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Persons: —, JC, Kailey, JCPenney, JCPenney's, Adam Ryan, Alexis Androulakis, @thelipsticklesbians, y’all, @JCPenney, ike, orth, Penney Organizations: JCPenney, Service, JC Penney, Sephora, Black, Black Enterprise, Alpha Locations: JCPenney, Staten Island